Malls are alive and well in China. A friend of mine criticized me several years ago about me hanging out at the mall. But if you’ve lived through the glory days of the American shopping mall, and miss how they used to be, come to China. The malls here are thriving.
My family wasn’t wealthy by any means, but for me and my mom, one of my fondest memories is going with her to the mall Friday nights. I was an extremely unpopular teenager and very close to my mom. Sometimes we’d go to the mall and walk around together; other times we’d split up and arrange to meet later if there were things we wanted to look at the other wouldn’t be interested in. We frequently found stuff to buy; this was the 1980s/1990s. We had a bit of money then.
Why are American malls dying? PBS Newshour had an article about why malls were going down, and here were some of the reasons:
Stagnant income
Online shopping
Social media
The article closed saying consumers want experience. For malls to survive, there needs to be more than shopping.

In contrast, China has gone through tremendous growth in the last 30-40 years. No matter how you feel about communism, consider that it has lifted millions of Chinese out of poverty. Many people have started their own businesses. And you have to live here to really see it, but culturally and politically, of the two countries, China appears to be kicking ass. I can count on the hands of both fingers the number of actual homeless people I’ve seen. This is in a country with a billion and a half people.
I love thrift shopping. I get so excited when I see a designer item in the thrifts or a consignment shop for cheap. I snagged an Emanuel Ungaro little black dress for $1.25 during a $5 bag sale at a church back home in Fort Wayne, many years ago.
Thrifts are all over the place in the United States, because people are struggling. With stagnant wages, people want the most for their money. That’s why discount stores like Dollar Tree, Dollar General, Family Dollar and Five Below thrive.
But the Chinese, who have been used to poverty for so long, are now more prosperous. They don’t want used stuff. I’ve only been to one thrift shop here in Beijing, China. I passed by one in Xiamen, but it looked disappointingly small. So I skipped it.
The malls here, on the other hand, are huge. Both in square footage and their impact.

I’m working on a video on a handful of malls here in Xiamen. It’s not a big city by Chinese standards, but it’s a city I’ve come to love. But I went around some malls in Xiamen that I visit on a regular basis to get a few pictures. Bear in mind, the video will focus just on malls in Xiamen. It’s a great city, but small by Chinese standards. The malls, however, are mind-blowing.

The Chinese seem to have the “experience” thing down. Yes, there are plenty of stores, both obsolete and famous. There are western brands and Chinese brands. Designer stores too. But they also have some “only in China” aspects that you wouldn’t see in American malls.

Baby spas, for example. Lots of sit-down restaurants; not necessarily fast-food joints. Movie theaters. Karaoke palaces. Go-kart arenas. One mall had a skating rink set up for about a month. It’s not uncommon for malls to use both indoor and outdoor areas for small children’s rides. There’s a trend I’ve seen here that I don’t necessarily approve of, and that’s animals as amusement. There are plenty of malls with pools, some six foot by six foot tanks, others are actual 20 foot by 20 foot wading pools filled with goldfish. Children can scoop them out, put them back in. There are also birdcages that children can walk around in trying to pet the birds. The animals’ behavior is telling. The fish will group in the middle of the tank/pool; the birds will roost at the highest perch.

Probably the most jaw-dropping “experience” I saw at one mall was a riding academy. From the street on one side of the mall, it appeared to be on the top floor. However, the floor it was on was also street-level, with a few hundred meter walk to the street. Finding access to the stable within the mall itself was a bit of a mystery. The mall had plenty of escalators that seemed like they went up, but once you got to the next level, it was confusing how to get back down. Anyway, the riding academy was located on a floor of the mall where it was the only occupant, except for a small gym. The riding school had a storefront. You walked in the doors and were greeted by a desk on the right, and on the left was a café. The facility even had an actual indoor arena on the smallish side, and the main outside arena with a retractable roof. The stables seemed clean and comfortable.

I’ll talk more about this place later, but it didn’t make sense that in a busy part of the city, there was a horseback riding school at the mall.
But then, it DID make sense.
At this same mall was an actual Buddhist temple. It was near the airport, so it’s a bit hard to meditate with planes flying overhead once every five minutes or so. Wanda Lugang mall by far was the largest mall I’d ever seen in China.

There were two areas of this mall that had small children’s rides. One area had what looked like a Habitrail for kids, tubes to crawl into and slide down. A short walk away were huge slides. Tucked underneath was a giant sandbox.
So can malls in the United States become the magnet they used to be? I think so, but some creative thinking has to be done.

Obviously, what is the local market missing in terms of entertainment?
On Facebook, I’ve seen ideas to turn malls into retirement communities. It’s not a bad idea. People need places to live. You could refurbish the interior according to budget. I don’t mean making all the living facilities luxurious. You could have a few luxury apartments; they could be in one area, you could have a mid-range area, and you could have a budget option for seniors on a very limited income.
But this is a post for another time.




















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